Close the gap between what your consumers say they do and what they actually do

Ffeedback will also be by your side in your quantitative and qualitative studies. The clever use of open questions enables you to access better relational communication with your consumers.

We implement various methods to guarantee your success:

  • Digital surveys
  • User assignments
  • Home testing
  • Interviews
  • Co-creation workshops
  • Group discussions
  • Sensory analyses

All in all, we do everything we can to launch your concepts on to the market and guarantee their success.


A digital solution blending qualitative and quantitative analyses

One of our many market validation tools, our digital platform enables you to combine the benefits of qualitative and quantitative analyses. Our surveys can incorporate up to 50% open questions for which our qualified experts will provide you with an accurate analysis you can rely on. Using a system of artificial intelligence, you can also analyse the polarity of the comments and responses received.

Dialogue with your B2C or B2B users

Targeted, qualified consumers

Take advantage of a sample of more than 57 million qualified consumers in over 83 countries, based on 60 segmentation criteria

Interact with your B2B network

Communicate about your concepts and projects with your professional network, such as your suppliers.

Approach health professionals

Access the voices of almost 8800 general and specialist doctors, dieticians and pharmacists.

The right methodology for your challenges

Conduct the survey(s) you need, depending on the lifecycle of your project and the goals you want to achieve.

Develop market tests based on an analysis of the context and your company’s aims for your project.

To enable us to become involved effectively in your innovation management, it’s essential for us to properly understand the way you operate internally by identifying the person responsible for dealing with innovation, your scope of action, the process to follow – and so on.

  • Analysis of the context and your aims

    Identification of key influencers and potential customers
    Ready to start

  • Analysis of opportunities

    Capture of needs, preferences and pinch points
    Strategy for differentiation

  • Analysis of value propositions

    Testing attributes and measuring perceptions of value
    Design orientation

  • Concept validation

    Evaluation of concepts for products, services and advertising
    Marketing strategy